Category: Motivation

Which Ad Is Best? You Be The Judge

Which Is The Best T.V. Ad?
We Want You To Judge…

Just recently, the New Level Personal Training team got together as part of its 5th Annual Conference up in Byron Bay. Unfortunately for us, it was perfect ‘Byron’ weather during the 2 days that we were inside for….always the way, isn’t it?

Luckily, we included a team-building event (as we always do) for our Studio Owners to get to know each other just that little bit better. The team-building event that we included was to make a New Level Personal Training TV ad AND, they could go outside to film it. Which they all promptly did!

Here’s The Brief That They Got….

“As a team you must produce & film a 30sec-60sec T.V. ad that promotes New Level Personal Training, creates brand awareness, and above all cleverly markets our POD!”
(Our POD or Point Of Difference). For those newer readers out there, our POD (by the way) is that New Level are Motivation Experts. Our tag line is, “We’ll Keep You Motivated.”

Here’s The Rules That They Got….

The full production & editing must be done within 2.5 hours.
Each member must be involved in either an ‘on camera’ capacity or in editing.
The New Level PT logo must be shown a min of 3x in your ad.
Your ad must not be longer than 60 secs.
Your ad must be filmed on the camera provided.
Each ad must promote the New Level Personal Training website.
The 1300 NEWLEVEL number must be used in a ‘Call To Action’ at the end.
You cannot film the ‘face’ of anyone from the general public!!!
There are no restrictions on filming indoors or outdoors.
You must pitch your ad to Trav Bell & the other Studio Owners once finished.

Easy task? (NOT!) Our Studio Owners broke up into teams, we gave them their cameras & off they went!

Here’s The Results….

Which one was the best?

We gave this one 2nd place…

We gave this one 1st place, what do you think?